How to treat the processing cost of digital printing equipment?
Digital printing processing has gone from proofing to small and medium batch production.Digital printing equipmentThe product introduction period has passed, and it has entered the growth and maturity period. Because the advantages of digital printing production methods are irreplaceable in the short term, there is still a way to go before the product decline period. This is worthy of our digital printing equipment industry practitioners. Happy thing.
During the lead-in period of digital printing processing, with the characteristics of low customer acceptance, high cost, and high defective rate, at that time, we made 5 meters in an hour, and an order of tens of meters was already busy because the ink was not mature. Frequent disconnection, the pass line became a distinctive feature of the product at that time, and the corresponding cost was also high, and the charges were also high. But because the output is very low, the overall market is considered to be in the cultivation stage.
With the increase in customer acceptance and the gradual maturity and improvement of digital printing technology and equipment, digital printing processing has entered a growth and maturity period (the real maturity period should be the popularization of industrial sprinkler equipment). The following points:
1. Improve quality: use stable equipment and use environmentally-certified ink to reduce the rate of defective products.
2. Increase output: train skilled operators, unify equipment configuration, expand production capacity, and evenly share fixed costs.
3. Emphasize brand influence: from equipment, consumables, fabrics, design drawings, exhibition halls, to ensure high-end quality, to ensure quality, is to ensure the brand.
4. Appropriately reduce the price: the opponent of digital printing processing is not only other digital printing processing manufacturers, but also the subversion of silk screen, rotary screen and flat screen printing. The processing cost of digital printing and equipment investment, depreciation, consumables, defective rate, fixed plant costs, and labor costs are all closely related. In order to blindly reduce costs, many digital printing factories use the lowest price equipment and the lowest price ink. For factories with inferior environment, obviously, the order prices received are almost the lowest, and there is not much room for profit. And some other processing companies use unified models, do a good job in unified color management, and try to ensure that they can be produced simultaneously, so that the requirements for operators are not high, and there is no need to worry about the problem of receiving an order and not knowing what machine to use, so The overall labor cost is also low, because there is a stable production environment, mature consumables configuration, and a low defect rate, forming a high-end product brand and image.
If the two cases are evaluated according to profit, I believe that the control of production costs is far less than the price difference of the order. At the current stage of development in China, it is no longer possible to make the lower end. The high-end quality is the room for development.
