Analyze the application fields of digital printing equipment for printing products
according toDigital Direct Printing MachineThe technical principles of the printing process, after a period of research and development and experimental work, in the current situation, digital printing is mainly used in some personalized, small-batch, rapid response and environmental protection requirements of fields and printing and dyeing production enterprises. on. The current market positioning takes into account the production cost and technical characteristics of digital printing, and is mainly positioned in the middle and high-end consumer market. The segmented market currently mainly includes the following areas:
1. Fashion and performance costume design and printing
For fashion designers, it is very important to grasp the process of fashion design. At present, in the process of fashion design, fashion designers can only grasp the design of clothing styles, while the pattern design of fashion fabrics It is often passive to choose ready-made patterned fabrics on the market, and it is generally difficult to find patterned fabrics that fully conform to their design style and creativity. It is often difficult to accurately express one's own design style, especially for fashion show clothing, stage clothing, and some highly personalized fashions, it may be difficult to achieve the desired effect using existing fabrics. Even for some imported fabrics, the high prices, delivery time and print volume are often unacceptable. Therefore, at present, some fashion designers, in order to participate in the competition and show people their unique ideas and design styles, often only use hand-painted methods to solve the deficiencies in fabrics. But even if it is hand-painted, because of the limitation of the painting level, the pattern is greatly reduced in the richness and delicateness of the color. The emergence of digital printing has just made up for this defect. "Beijing Digital" through the cooperation with the designers of Beijing Institute of Fashion Technology, has shown a new design world to the designers, enabling them to gain the initiative of fabric creation and be able to take the initiative smoothly Control the whole process of clothing design. After a period of trial and exploration, we have reason to believe that: digital printing technology can quickly change our traditional design concepts and design patterns, and it will definitely generate a revolutionary promotion to clothing consumption concepts and methods, thus starting a brand new "Digital clothing" consumer market.
2. Various personalized tourist souvenirs and craft gifts
Digital printing equipmentThe technical characteristics of printing make it possible to print various high-precision patterns on various textile fabrics, so that small batches of patterns similar to Chinese paintings, famous Chinese and foreign paintings, and photographic works can be printed on textiles, which can reach or approach high-end printing effects. It expands the field of textile printing products and improves the grade of products. In the past, the tourist souvenirs of our country have always suffered from lack of characteristics, and even the tourist souvenirs appearing in the national tourist attractions are the same. It is reported that the souvenir department of a famous museum in our country is maintained by selling key chains, while in foreign countries, various tourist souvenirs with fine printing and digital printing have acquired a certain scale. Our country is currently in a critical period of rapid economic development. At the same time, our country has richer tourism resources than any country in the world. With China’s accession to the WTO and Beijing’s successful bid for the Olympics, China’s connection with the world will become closer and richer in China. Cultural heritage, unique tourist souvenirs, and craft gifts will definitely bring a new atmosphere to China's souvenir market, and will also bring unlimited business opportunities to digital printing manufacturers...
3. Personalized interior decoration, home textiles:
Cotton direct injectionThe development of technology has enabled the production of textiles to realize the opportunity to directly face the personal consumption market. Designers can design decorative textiles for customers while providing house decoration design. Through digital printing technology, real "personalized home" can be realized. Realize "one-to-one" demand production.
4. Production of other special textiles:
The characteristics of digital printing technology enable it to meet the needs of some special fields, such as film and television stage clothing, which require small batches, high requirements, and short production cycles. In addition, with the strengthening of people's environmental awareness and the improvement of living standards, the production prospects of green textiles are also very broad...